Job Description

Job Summary

We’re looking for a Digital & Social Media Manager who understands the modern DJ and musical landscape—and ideally lives it. If you know how to grow audiences, drive engagement, and speak the language of DJs and musicians, this role is for you.

The Digital & Social Media Manager will lead strategy, execution, and optimization of all digital marketing initiatives across U.S. channels. This role requires a blend of analytical skills, creative thinking, and deep understanding of DJ culture, music trends, and social media ecosystems.

Position Details

• Classification: Exempt
• Position Status: Regular / Full Time
• Reports To: Director, Marketing
• Work Location: Hybrid (Office located in Torrance, CA)
• Salary Range: $100,000 to $110,000 per year, plus discretionary bonus. (Offered salary is based on a variety of factors, including skills, experience, and qualifications for the role.)

Key Responsibilities

• Digital Strategy & Campaign Leadership
• Develop and execute U.S. digital marketing strategies to increase brand awareness, the DJ community, product adoption, and community engagement.
• Collaborate with the Marketing team and Creative to develop multi-channel campaigns across web, social, email, influencers, and paid media.
• Drive product launch strategies with product planning, artist relations, sales, and marketing teams.
• Social Media & Community Growth
• Oversee all U.S. social media channels, ensuring consistent brand voice and high-impact content.
• Grow followers/subscribers as well as community engagement.
• Create organic and paid campaigns with a strong understanding of DJ culture, performance techniques, and product use-cases to execute the digital marketing strategies.
• Manage social media team and content creators to execute digital marketing strategies.
• Work with agency to implement and track paid campaign results, budget and spending.
• Track trends and emerging platforms relevant to DJs and music creators.
• Content Development
• Collaborate with internal teams and external agencies to deliver compelling digital assets.
• Provide input and feedback on creative assets to ensure cultural relevance and digital performance.
• Analytics & Optimization
• Monitor marketing KPIs and deliver insights to improve engagement, conversion, and ROI, including initiatives and campaigns utilizing agencies.
• Optimize SEO, SEM, paid social, and retargeting campaigns.
• Influencer, Artist & Partner Collaboration
• Partner with DJs, content creators, and music industry influencers to amplify brand presence, product awareness, and DJing as a hobby or career path.
• Support artist relations team in digital initiatives, events and artist collaborations.
• Email Campaigns
• Oversee all email campaigns for U.S. subscribers
• Manage content creators to execute email campaigns to accomplish digital marketing strategies.
• Utilize Hubspot to implement and analyze email campaigns.

Education and Experience Requirements

• High School diploma or equivalency
• Bachelor’s degree from an accredited college or university in Marketing or similar subject, preferred
• A minimum of 4 years of digital marketing experience, preferably in DJ category, music, consumer electronics, entertainment, or lifestyle brands.
• A minimum of two (2) year(s) of management experience
• Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint, etc.)
• Expertise in analytics platforms (including Meta Ads Manager, Hubspot and Google Analytics).
• Experience in managing CRM platforms and customer database segmentation, preferably in Hubspot
• Experience with Shopify (for marketing and analytics), preferred
• Experience with Adobe creative cloud (and/or related photo editing software), preferred
• Experience with DJ programs, including rekordbox, Serato DJ, Traktor as well as performance mixers, controllers, preferred
• Experience with Data / Business Intelligence software knowledge (ie., Power BI, Tableau, etc.), preferred
• DJ Experience preferred, whether professional, hobbyist, or enthusiast-level

Other Requirements

Skills And Competencies

• Job Knowledge & Technical Ability: Strong knowledge of digital marketing principles, including SEO/SEM, email marketing, social media, paid advertising, and campaign optimization. Proficient in analytics platforms with the ability to interpret data and apply insights to improve performance. Experience managing CRM platforms and customer segmentation. Demonstrated ability to develop, execute, and evaluate multi-channel marketing campaigns from strategy through reporting. Knowledge of paid media planning, budget tracking, and performance measurement. Familiarity with e-commerce and website marketing platforms. Experience working with influencers, artists, or music communities preferred. Strong understanding of DJ culture, music trends, and digital/social media ecosystems. Proven ability to manage multiple projects simultaneously while collaborating effectively across teams and external partners.
• Initiative & Reliability: Able to work independently with minimal guidance, actively identifying and addressing issues, problem-solving, and seeking out opportunities to enhance improve work outcomes. Takes ownership of responsibilities and consistently follows through to completion, demonstrating accountability and dependability.
• Communication: Communicates clearly and effectively in both written and verbal forms. Listens attentively and engages thoughtfully and harmoniously with others. Organizes and delivers information in a clear, professional manner.
• Professionalism & Teamwork: Upholds high standards of integrity, discretion, and adherence to company guidelines. Encourages teamwork by fostering mutual respect, contributing to shared goals, and supporting a positive and inclusive work atmosphere.
• Customer Focus: Demonstrates a commitment to understanding and meeting the needs of customers. Actively seeks feedback, anticipates client requirements, and contributes to delivering high-quality products and services that enhance customer satisfaction.
• Innovation & Continuous Improvement: Embraces a mindset of curiosity and creativity, seeking opportunities to improve processes, products, or services. Encourages experimentation and learning from experiences to drive ongoing enhancement and value creation.
• Leadership & Management: Effectively leads individuals and manages resources to achieve departmental objectives. Inspires and guides team members, adeptly plans and prioritizes tasks, and adapts to evolving circumstances. Fosters strong relationships with colleagues and external parties, exemplifying the company’s values through actions and decisions.

Travel Requirements

• Occasional travel: Local and national travel to promotional events, trade shows, sponsorship events, etc. (up to 20%)
• Note related to travel: A valid driver's license and reliable transportation are required. This role involves some regional travel by car and will require valid and active insurance.

Physical & Mental Demands

• While performing the duties of this job, the employee is regularly required to stand, sit, and walk. Must be able to sit at an office workstation for an extended period of time. May need to reach, stoop, or kneel to access items.
• Must be able to talk, hear and use wrists, hands and/or fingers frequently and repetitively to operate a computer, telephone and other office productivity machinery.
• Must frequently prepare or inspect documents, and convey details or important instructions or ideas accurately, loudly, or quickly.
• Ability to work independently, and prioritize duties to ensure timely completion. The ability to collaborate is also imperative.
• Requires active listening, critical thinking, making decisions, time management, as well as administration skills.
• Ability to interact in a courteous professional manner at all times.
• Regular, predictable attendance is required. Includes adherence to the hybrid work schedule (Mon/Fri - work from home, Tues/Weds/Thurs - in-office) and core hours of 10am to 4pm on in-office workdays.
• Role may require extended periods of standing, engaging with customers, and maintaining a professional demeanor in dynamic environments when travelling and representing the company at trade shows, conferences, or similar events.
• Role occasionally involves physical activity such as lifting, carrying, and setting up booth materials and displays, as well as breaking down equipment post-event; candidates should be comfortable with repetitive movement and occasional moderate lifting, pushing and pulling (up to 25 lbs).

The physical and mental demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

Work Environment

• No hazardous or significantly unpleasant conditions (such as in a typical office).
• Moderate noise (i.e., business office with computers, phones, printers and light traffic).
• Indoor business office environment with windows; light foot traffic within work areas.
• If traveling to represent the company at trade shows, conferences, music festivals, or similar events, this may include:
• Occasional exposure to high-volume crowds, loud audio environments, and extended periods of standing or walking.
• Occasional exposure to dynamic lighting environments during live events and tradeshows, including strobe effects, flashing lights, and low visibility setting.
• If traveling to events, visiting customers, and/or warehouse locations this may include:
• Navigating busy airports, managing time zone changes, extended sitting during flights, and maintaining focus and professionalism during long or irregular travel days.
• Driving long distances, operating a vehicle for extended periods, maintaining alertness, and managing schedules across multiple sites or client locations. Comfort with independent travel is essential.

The work environment characteristics described here are representative of those a teammate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

What We Offer

• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• 15 days of paid time off, 2 floating holidays, and paid holidays annually
• Employee discounts on AlphaTheta and Pioneer DJ products
• Professional development and education opportunities
• A diverse, inclusive, and music-loving company culture

EQUAL OPPORTUNITY STATEMENT

AlphaTheta is an equal-opportunity employer. AlphaTheta complies with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. All qualified applicants are considered for employment without regard to an individual's race, color, religion, religious creed, national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic characteristics), genetic information, marital status, reproductive health decision-making, sex, gender (including gender identity and gender expression), age, sexual orientation, protected veteran and/or military status, protected medical leaves, domestic violence victim status, political affiliation, or any other status protected by federal, state, or local laws. All candidates must be able to prove eligibility to work in the United States and be willing to complete a background check.

Company Profile

AlphaTheta Corporation is a global leader in DJ, audio, and music production technology, dedicated to driving innovation and fostering creative expression. Our mission, "One Through Music," reflects our belief in the unifying power of music and guides our efforts to deliver high-quality, inspiring tools to creators worldwide. Our portfolio includes trusted brands such as Pioneer DJ, AlphaTheta, rekordbox, KUVO, TORAIZ, and Pioneer PRO AUDIO.

Originally established in 1994 as part of Pioneer Corporation, we introduced the groundbreaking CDJ-500—transforming the DJ industry. In 2015, we became an independent entity known as Pioneer DJ Corporation and rebranded as AlphaTheta in 2020 to align with our broader vision. Headquartered in Yokohama, Japan, we operate globally with offices across the Americas, EMEA, China, and Singapore, and are a proud subsidiary of Noritsu Koki Co., Ltd., listed on the Tokyo Stock Exchange.

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